Blackpool Pleasure Beach ‘Yama Yama’ Suit

Blackpool, Lancashire, Great Britain

Date: c.1936

Origin: Blackpool, Lancashire, Great Britain

Venue: Showtown Museum

These suits acted as a protective layer that would cover visitors own clothing whilst they enjoyed the Fun House at Blackpool Pleasure Beach. They take the form of a robust cotton overall in geometric, colour blocked panels in brown, pink, green and yellow. the cuffs have a contrasting yellow button at each wrist and a belt fastens the waist of the garment.

Yama Yama suits were a part of the holistic design process used in the 1930s development of Blackpool Pleasure Beach. Park Director Leonard Thompson and his architects and designers including Joseph Emberton, and Percy Metcalfe designed buildings, rides, graphics, menus, clothes, table settings fixtures and fittings to bring modernist design to the Pleasure Beach. In 1936 Joseph Emberton designed the Fun House and the rides and design of the interior were designed as part of the process including the Yama Yama suits for visitors to wear.

Comments

(2 comments)

Riri

The colors on this jacket remind me of when I was in preschool we used to play a game with a colorful parachute that had the same colors. It was a nice nostalgic memory

Rachel Midgley

You’re right, I remember them using a parachute when I was at Primary School and the colours really are similar!

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