Blackpool Pleasure Beach ‘Yama Yama’ Suit
Blackpool, Lancashire, Great Britain
These suits acted as a protective layer that would cover visitors own clothing whilst they enjoyed the Fun House at Blackpool Pleasure Beach. They take the form of a robust cotton overall in geometric, colour blocked panels in brown, pink, green and yellow. the cuffs have a contrasting yellow button at each wrist and a belt fastens the waist of the garment.
Yama Yama suits were a part of the holistic design process used in the 1930s development of Blackpool Pleasure Beach. Park Director Leonard Thompson and his architects and designers including Joseph Emberton, and Percy Metcalfe designed buildings, rides, graphics, menus, clothes, table settings fixtures and fittings to bring modernist design to the Pleasure Beach. In 1936 Joseph Emberton designed the Fun House and the rides and design of the interior were designed as part of the process including the Yama Yama suits for visitors to wear.